Site: Product Support>Custom Printing

Customized Printing

Standard Ink Colors

No need for extra charge for a PMS Color Match if Standard Colors are utilized
All the other PMS Colors require a PMS Color Match Charge
One Proof per order is required and is provided at no extra charge before production can be scheduled.

Artwork Specifications

Artwork Submission

You are warmly welcomed to email artwork to: And Be sure of detailed information including your company name, phone number and purchase order number. If not provided, Deflecto will not be responsible for matching up the art with the order.

File Formats

The following programs are acceptable: Adobe Illustrator-Current Version. EPS format files sent in TIFF, JPEG or Bitmap cannot be altered - only viewed and used "as is".

Production Time

Quoted production times may vary and are based on our current schedule at time of order receipt. Normally 15 - 20 days from date artwork is approved & signed off on. An e-Proof will be e-mailed to you for signage and reply.

Vector Artwork Files

Vector Artwork Files must be saved in the Postscript Format without any Postscript errors, stray points or colors assigned inconsistently to our published requirements. Note: Due to the wide range of native software packages, please check our acceptable file formats to determine the best format for delivery of your vector files.

Imprint Areas

There are standard imprint areas (W x H) for each item listed in our catalog. Unless specified on Customer Purchase Order, we will enlarge or reduce your image to fit within these areas. Due to the fact that some images are not a square, we will reduce or enlarge your image to one of the sizes listed.
Example: image area is 3" x 3"; your image is 1 1/2" x 3". The image cannot be enlarged because the 3 dimension is the maximum range. If this is an issue, please call your customer service rep (CSR) for other options.

Design Elements

Must meet the need of Deflecto published minimums for line thickness. Failure to do so may compromise with the final imprint quality. If the vector file contains any linked (placed) raster images, these images must conform to the published minimums for resolution when rendered at 100% actual imprint size and must be submitted with the original vector file.


Raster Artwork Files

All raster elements and art files must be sized at 100% or larger than the actual imprint size. Raster images must fit or exceed published minimums when rendered at the actual imprint size. Raster elements must be submitted in the proper color space (RGB or CMYK) as published.


Acrobat (PDF) Files

PDF files created from vector files must retain the editing capabilities that were used to create them (e.g. Illustrator or Freehand). PDF files that contain raster or vector elements must meet published minimums. PDF files created from page layout documents should be submitted together with the source documents, fonts and all supporting files.



No matter what the format or transfer method, artwork should NEVER be submitted without either a hard copy proof or the electronic equivalent. Properly prepared PDF files are often suitable as proofs. Please allow 24 - 48 business hours for receipt of art proof and order confirmation. A signed copy of the art proof signifying approval is required before an order can be released for scheduling. The anticipated ship date will be established and confirmed at this time to you.



Fonts used in the production of art files should be converted to curves (outlines) prior to submission. If future typesetting will be required, the original font files must be included with the artwork file to be used on our platform.

Artwork Software

Microsoft Word and Publisher are useful tools but are not capable of producing art files of a quality necessary for imprinting purposes.


Color Variations

Due to color variations in computer screens, we cannot match colors to your file without a PMS color, standard color or paper color swatch. We cannot match the color on a computer screen or ink jet color printout.


Color Separations

Multi-colored artwork should be sent in a format where separations can be done. If artwork cannot be easily separated, there will be a charge of $75.00 per hour to separate your artwork.


Artwork Verification

For your sake, we require that any artwork e-mailed or sent via disk be accompanied by a hard copy to verify accuracy. If no hard copy is provided, the order will be scheduled for a paper proof.

Standard fees will be charged. Production time begins after receipt of written proof approval.


Listed below are a few stock typestyles from which to choose:
  • Arial
  • Art Brush
  • Century
  • Challenge
  • Impact
  • Monotype corsiva
  • Avante Garde
  • Comic Sans
  • Segoe
  • Balloon
  • Copperplate
  • Stencil
  • Bernhard Brush
  • Gills Sans Helvetica


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